Day in the Life videos.
Inspire | Storytelling
"Storytelling can help build trust and loyalty by humanizing the brand." — Ann Handley
Objective
Empower participants to overcome daily obstacles and humanize the brand by guiding them to produce authentic "Day in the Life" videos that inspire their audience.
Facilitation Strategies:
• Host a "Day in the Life" video premiere event on jobsites or during lunch-and-learns to showcase participant stories and prompt discussions on daily challenges.
• Create digital QR code posters for jobsite trailer breakrooms that link directly to short employee-submitted video clips highlighting real workplace experiences.
• Partner with team leaders during daily morning Toolbox Talks to feature a featured participant's video and facilitate a 5-minute reflection on empathy and inclusion.
• Launch an interactive social media spotlight series during Construction Inclusion Week using the official hashtag to share participant videos and elevate brand authenticity.
• Create digital QR code posters for jobsite trailer breakrooms that link directly to short employee-submitted video clips highlighting real workplace experiences.
• Partner with team leaders during daily morning Toolbox Talks to feature a featured participant's video and facilitate a 5-minute reflection on empathy and inclusion.
• Launch an interactive social media spotlight series during Construction Inclusion Week using the official hashtag to share participant videos and elevate brand authenticity.
